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Hyundai Boulder Concept 2026: Features, Design & Is It a Ford Bronco Rival?

Explore the Hyundai Boulder Concept, a rugged off-road SUV with a ladder-frame structure, featuring impressive 37-inch tires, 'Art of Steel' design, and cutting-edge trail technology.

Hyundai Boulder Concept 2026: Features, Design & Is It a Ford Bronco Rival?

Overview

The Hyundai Boulder Concept makes a bold statement in the extreme off-road vehicle market, representing a significant departure from Hyundai's typical crossover style.

Constructed on a sturdy ladder-frame chassis, this 'Art of Steel' SUV boasts enormous 37-inch mud-terrain tires and remarkable ground clearance, ready for the toughest trails.

Inside, it harmonizes rugged practicality with high-tech features, including tactile physical knobs, fold-out tray tables, and an advanced real-time off-road navigation system.

The exterior is eye-catching with a striking Liquid Titanium finish, safari-style roof windows, coach doors, and a functional double-hinged tailgate.

Though it remains a concept for the time being, the Boulder platform hints at an eagerly awaited midsize pickup truck that is expected to begin production by 2030.

Specifications

Price
Concept (Production Anticipated 2030)
Mileage
N/A (Concept Vehicle)
Engine
To Be Announced (Projected Electric/Hybrid)

Pros

Genuine ladder-frame off-road performanceInnovative double-hinged tailgate and coach doorsStriking, boxy design with impressive 37-inch tiresSophisticated software-driven off-road guidance system

Cons

Currently a concept vehicle onlyProduction model isn't expected until 2030Mainly focused on the US market